Motion Graphic Design, 3rd Edition

3	motion graphics in television an overview

 

“There were maybe two or three of us paying attention to what the screen looked like… I think we opened the screen so it wasn't this three-by-four box any longer, but it had inferences of much bigger worlds outside the box. We were looking for a viewport.”

—Harry Marks

Early cinematic techniques used in experimental avant-garde film and movie title sequences were adopted in broadcast graphics when television became a new medium for animation. In today's competitive marketplace, the production of station identifications, show opens, network packages, advertisements, and music videos drives the need for more compelling on-air graphics, offering many creative opportunities to combine traditional ...