CHAPTER 7 CUSTOMERS: THE MORAL COMPASS FOR CAPITALISM
Treating people with respect will gain one wide acceptance and improve the business.
—Second Business Principle, Tao Zhu Gong, Assistant to the Emperor of Yue, 500 B.C.E.
I have wished a bird would fly away, And not sing by my house all day; Have clapped my hands at him from the door When it seemed as if I could bear no more. The fault must partly have been in me. The bird was not to blame for his key. And of course there must be something wrong In wanting to silence any song.
—Robert Frost, “A Minor Bird”
CONSUMER SOVEREIGNTY
CUSTOMERS ARE ALWAYS THE HEART of market capitalism. A business without customers is only somebody’s fantasy of how to make a living. The valuation of every business ...
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