Appendix 3 Encouraging Creativity and Innovation

Target Skill

Creativity and Innovation Skill: the ability to generate original ideas or new perspectives on existing ideas and to take steps to implement these new ideas

Objectives

To help build my creativity and innovation skill, when studying this appendix, I will attempt to acquire:

  1. A definition of creativity and an awareness of its importance in organizations

  2. Guidelines on how to increase creativity in organizations

  3. A definition of innovation and an understanding of the relationship between creativity and innovation

  4. An awareness of the innovation process

  5. An understanding of total quality as a base for spawning creative ideas

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