Management Skills Exercises
Learning activities in this section are aimed at helping you to develop global management skills.
Cases
Patagonia’s Idealistic Entrepreneur
“Patagonia’s Idealistic Entrepreneur” (p. 000) and its related Challenge Case Summary were written to help you understand the management concepts contained in this appendix. Answer the following discussion questions about the Challenge Case to explore how principles of entrepreneurship can be applied to a company such as Patagonia.
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A2-4. Do you think Patagonia will be able to maintain its entrepreneurial culture in spite of its growth and increased size? Why or why not?
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