Modern Management: concepts and skills, 14/e

Corporate Entrepreneurship

Until now, we have focused on entrepreneurial opportunities pursued by individuals or teams of individuals. It is important to note, though, that existing corporations can also identify, evaluate, and exploit opportunities. Corporate entrepreneurship, which is the name of such activities, is the process in which an individual or group of individuals in an existing corporation creates a new organization or instigates renewal or innovation within that corporation.42 Although corporate entrepreneurship often involves establishing new organizations, these new organizations leverage the parent corporation’s assets, market position, or other resources.43 In other words, when corporate entrepreneurship results in new companies, ...