Modern Management: concepts and skills, 14/e

Opportunity Exploitation

The third step in the entrepreneurship process involves exploiting an opportunity. Exploitation refers to the activities and investments that are committed to gain returns from the new product or service arising from the opportunity.31 Simply stated, exploitation occurs when an entrepreneur (or group of entrepreneurs) decides that an opportunity is worth pursuing. When an entrepreneur decides that customers would highly value a new product, exploitation entails all of those activities (i.e., marketing, production, etc.) needed to sell the new product to consumers.

Facebook founder Mark Zuckerberg is one of the most ...