Modern Management: concepts and skills, 14/e

7 Strategic Planning

Strategies, Tactics, and Competitive Dynamics

Target Skill

Strategic Planning Skill: the ability to engage in long-range planning that focuses on the organization as a whole

Objectives

To help build my strategic planning skill, when studying this chapter, I will attempt to acquire:

1. Knowledge of the definitions of strategic planning and planning

2. Insights regarding the main aspects of the strategic management process

3. Knowledge of the key components of environmental analysis

4. An understanding of the role of organizational direction in strategic management

5. An appreciation for the primary aspects of strategy formulation

6. Insights regarding strategy implementation

7. An appreciation for the importance of strategic ...