Modern Management: concepts and skills, 14/e

Steps in the Planning Process

The planning process consists of the following six steps. It is important to note, though, that the planning process is dynamic; in other words, effective planners will continuously revisit the planning process.

1. State organizational objectives—Because planning focuses on how the management system will reach organizational objectives, a clear statement of those objectives is necessary before planning can begin. Often planners examine important elements of the environment of their organizations, such as the overall economy or competitors, when forming objectives. In essence, objectives stipulate those areas in which organizational planning must occur.²⁰

2. List alternative ways of reaching objectives—Once organizational ...