Fundamentals of International Management

Most U.S. companies see great opportunities in the international marketplace today.4 Although the U.S. population is growing slowly but steadily, the population in many other countries is exploding. For example, it has been estimated that in 1990, China, India, and Indonesia together already had more than 2 billion people, or 40 percent of the world’s population.5 Obviously, such countries offer a strong profit potential for aggressive businesspeople throughout the world.

Figure 4.1 U.S. investment in foreign countries versus foreign investment in the United States11

This potential does not come without ...

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