Modern Management: concepts and skills, 14/e

Social Responsiveness

The previous section discussed social responsibility, a business’s obligation to take action that protects and improves the welfare of society along with the business’s own interests. This section defines and discusses social responsiveness, the degree of effectiveness and efficiency an organization displays in pursuing its social responsibilities.²² The greater the degree of effectiveness and efficiency, the more socially responsive the organization is said to be. The next two sections address the following issues:

1. Determining whether a social responsibility exists

2. Social responsiveness and decision making

Determining Whether a Social Responsibility Exists

One challenge facing managers who are attempting to be socially ...