Modeling Service Systems

Preface

I chose the title of this book to be Modeling Service Systems instead of Models of Service Systems because I consider the book a call to action. In this book, I strive to attract the active reader and to activate the ­tentative reader. This book is designed for managers, engineers, ­software ­developers, system developers, and entrepreneurs in the new service economy who find themselves tasked with building services that are viable and ­competitive but who have struggled to find appropriate tools for ­innovating service, have recognized that service does not succumb to the principles and ­modeling tools of manufacturing or production ­enterprises, and have been exposed to the advances of the past 10 years in service but don’t yet fully ...