Service science is the modeling of cocreative systems (Maglio et al. 2009). In any field of study such as biology, physics, chemistry, psychology, economics, marketing, and management, there is a science from which the field’s engineering, technology, and operations are derived. Every science precisely defines the scope of a field of study and the relations among the elements that fall within this scope. Physics defines the particles that make up all matter, the fields that bind this matter together, and the laws of motion that determine the trajectory of physical systems. Biology defines the cellular, organic, and systemic components of all living organisms, the processes by which they interact, and the ...
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