Foreword
by Nir Eyal
I remember the first time I saw a URL. It was 1995, I was a teenager, and I was flipping through my hometown newspaper when I spotted a movie ad. At the bottom were the words “Check us out online at www . . .”
I had no idea what “www” meant, but being the nerd I was (and still am), I rushed to my computer. Eagerly, I waited 5 minutes for the spinning disks to boot up and weathered another 10 minutes of crashes and reboots.
Finally, I was able to type the URL into my Internet service provider’s search bar, and Prodigy promptly took me nowhere. Instead of a web page, I got an error message.
Not that it would have mattered much.
Let me remind you that 1995 web pages were truly terrible. A look back at websites of yesteryear ...
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