Monday: Understand What You Can Achieve with Mobile Strategy
For Day 1, let's set the stage with some examples of well-known brands that have taken a successful strategic approach to mobile for a variety of common purposes.
Brand Building and Awareness
One of the most valuable aspects of mobile is the fact it can add interactivity to physical objects and traditional media. This ability to render the offline world interactive has made it unbeatable for real-time brand building and awareness. Few brands have used mobile as successfully for this purpose as Coca-Cola.
Coke's global footprint gave the brand the unique opportunity to experiment with mobile in parts of the world where the third screen comes first and to figure out (earlier than almost ...
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