In Conclusion
What more can we say but that mobile is changing media and it's changing us—how we work, play, shop, bank, and share—in essence, how we live life. The playing field is no longer the same, and it's still changing almost every day. Although we can't see around the corner, we can help you capitalize on what's happening now and prepare you to be as nimble as possible to take advantage of mobile as it evolves.
Woody Allen famously said, “90 percent of life is showing up.” We believe that the same holds true for succeeding in mobile—provided you're well prepared. In the next chapter, we'll discuss how to develop a strategic framework and an approach that will enable you to be ready to get the most from the rapidly changing mobile landscape. ...
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