8
Week 7: Check Out M-Commerce
Mobile is changing the way we do everything, but it's probably having a bigger impact on the way we purchase than anything else. In previous chapters, we touched lightly on how our growing attachment to mobile devices is changing the way we shop; in this chapter, we'll look more deeply into the shopping process and how mobile devices are helping us actually buy. From mobile coupons to mobile wallets, we'll examine your options for monetizing mobile and getting your customers to the virtual checkout counter.
Chapter Contents
Understand the opportunity
Common m-commerce approaches
Select appropriate m-commerce channels
Establish your mobile couponing approach
Define payment options
Get Mobile Marketing: An Hour a Day now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
