7
Week 6: Leverage the SoLoMo Nexus
The ability to marry where your customers are (location) with what they're doing (context), and what they want (intent) is often referred to as marketing's holy grail. Mobile-enabled social networking platforms are fast becoming the conduit for not only peer-to-peer interactions about interests and intent but also consumer-to-marketer conversations. If you can succeed in tapping into mobile location-based services and data without overstepping that often fine line between delivering value and seeming intrusive, you will be onto something extremely powerful and potentially transformative. In this chapter, we show you how to navigate the fast-evolving geo-social ecosystem without succumbing to the many latent ...
Get Mobile Marketing: An Hour a Day now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
