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Map the Mobile Opportunity
For many people in the world today, a mobile device will provide their first digital experience. For them, their mobile device is the Web. By eMarketer estimates, 3.9 billion—yes, billion—people will own a mobile phone in 2012, so the mobile opportunity is clearly significant. The best way to get started in mobile marketing is by understanding the current landscape, which dictates whom you can reach now and how to do so effectively. In this chapter, we'll walk you through the key market data and landscape insights you'll need to understand in order to successfully capitalize on this mobile opportunity.
Chapter Contents
Market size and growth potential
The global rise of smart devices Key mobile activities
How mobile ...
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