Foreword
Holiday Shopping. Relax, this is just a thought-experiment — you have an entire year before you need to really worry about it again…
For now though, take a moment to think about the last holiday shopping season that's now comfortably in your rearview mirror. As you checked names and gifts off of your list, how did you decide you wanted to buy one tablet instead of another, one brand's mountain bike or its competitor's, or one bottle of cabernet as opposed to a different one?
If you're like me — and millions of shoppers everywhere around the world — you probably did your homework before, and during, the shopping process. You likely searched the web to find product reviews of those different tablets. You probably took pictures of different ...
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