What Else Matters?
In all of marketing, the customer matters. Knowing the right customer matters more. Understanding how the right customer makes a path through the omnichannel matters most.
Connectivity. Connecting through e-commerce or m-commerce is more than the device. It is about knowing whom you are connecting with, connecting through communication, and understanding your customers’ challenges in omnichannel shopping. Connectivity may mean different devices, 3D printers, for example, where the commerce is developed by the customer through means supplied by the company.
Customer. Understanding who the customer is has become harder. E-commerce customers began as those who frequented physical locations. As online changed, the ...
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