Augmented reality, 54–55
Barcodes, 20
Beacons, 49–51
Blog, 36
Bluetooth Low Energy (BLE), 51
Brand engagement, 10–11
Browsers, 47
Burke, R., 53
Business-to-business revenues, 18
Cannibalization, 11–12
Chandon, P., 27
Christensen, C.M., 43
Content, 24–25
Conventional mobile phones, 5
Customer service, 11
Digital commerce
beacons, 49–51
brand engagement, 10–11
customer service, 11
3D printers, 58–59
e-commerce (see Electronic commerce)
electronic commerce, 1
gamification, 57–58
internet of things (IOT), 56–57
loyalty programs, 11
marketing strategies, 9
m-commerce (see Mobile commerce)
multichannel marketing, 43–45
omnichannel marketing, 45–46
online shopping, 53
three dimensionality
augmented reality, 54–55
metaverse retailing, 54
shopping ...
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