Challenges to Digital Commerce
Improving the Digital Shopping Experience
Consumers have different shopping needs. Consumers also have different shopping options. Shopping with others or alone. Online searching, talking with employees, reading reviews. Large assortment of products, niche products, customized products. Digital, in store, catalog, mail order, television. To accommodate shopping needs, business offers consumers varying ways of shopping. However, retailers and consumers look at these channels differently. Retailers have a multichannel view, whereas consumers have an omnichannel view of the shopping experience.
Multichannel Marketing
The capability of offering the purchasing of products from more than one channel refers ...
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