mLearning: Mobile Learning and Performance in the Palm of Your Hand

Solution Overview

ALLTEL employees had the opportunity to participate in an employee version of the Txt2Win MVP Sweepstakes. Employees across the country were eligible to win $10,000, one of three trips for two to Super Bowl XXXIX at ALLTEL Stadium, or weekly prizes. The promotion was divided into four primary campaigns:

1.  All employees were eligible to compete in a 17week text-message–based trivia contest. NFL-and ALLTEL-related trivia questions were delivered via text message every Friday, and employees had until 5:00 p.m. the following Monday to reply.

2.  A drawing for Super Bowl prize #1 was held for all sales employees who met monthly quotas for each of the four months of the campaign.

3.  Employees at the Little Rock campus were divided ...