Million Dollar Speaking: The Professional's Guide to Building Your Platform

PREFACE

THIS IS the follow-up book to my wildly successful Money Talks, first published in 1998. A lot has occurred in the last dozen years that has affected and influenced the world of professional speaking. But a great deal has remained constant. I have the luxury herein of introducing the new and reinforcing the true.

I’m writing for professionals. That is, this book is focused on an occupation, not an avocation, a career and not merely good cheer. “Amateur” speaking—in front of community groups, civic associations, religious organizations, and so forth—is important, and one should always endeavor to improve in that pursuit. Associations such at Toastmasters have been helping amateur speakers for decades, and are quite adept in that arena. ...