CONTENTS
CHAPTER 1 When Are You a Professional?
After all, we’re all speaking, often simultaneously
Why Sizzle and Steak Are Both Required for Fine Dining
The True Speaker Is Not a Performing Seal
Alan’s Million Dollar Speaking Profile
The Diverse (and Daunting) Speaker Scenarios
CHAPTER 2 Establishing Your Market
Alan’s 12 Steps to Creating Market “Reach”
The Litmus Test of Real, Imaginary, and “Woo-Woo” Markets
Organizing Your Approach: The Easiest Route Is Usually the Best
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