CHAPTER 11YAWN: PASSIVE INCOME
HOW MUCH DID WE MAKE OVERNIGHT?
NEVER VIEW products as “sales items.” View them as value extensions. You’re not trying to make money; you’re attempting to provide your value in a variety of forms and configurations that allow diverse people to learn in varied ways.
Make that your mindset.
My partner in The Odd Couple, Patricia Fripp, whom I’ve alluded to earlier, has a shopping bag available at many of her events where the full array of her products are present. On the side of the bag it says, “Take Fripp home with you.”
Exactly.
10 IDEAS FOR PRODUCT AND SERVICE REVENUE GENERATION
Every morning, including holidays and weekends, my e-mail, voice mail, and/or post office box will contain orders for books, booklets, ...
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