CHAPTER 3POSITIONING AND BECOMING AN OBJECT OF INTEREST
TELL THEM WHAT THEY NEED TO KNOW, NOT EVERYTHING THAT YOU KNOW
BUYERS ARE drawn to expertise. That means that the smarts between your ears (your intellectual capital) must be manifest as a pragmatic means of improvement for others (intellectual property). The more you produce that unequivocally helps others over the long term, therefore, the more you are going to be sought by buyers. And when you’re sought by buyers because they find your intellectual property to be of value, you do not have to spend long hours on building relationships, and fees are not important (value is important).
Do I have your attention?
BEING AROUND A LONG TIME MAKES YOU OLDER, BUT NOT NECESSARILY BETTER
There is ...
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