Introduction to the Need for Social Insights
Today’s buyers don’t have time for cold calls and generic emails. They are well informed and expect the same of the sales professionals who contact them.
How do salespeople find time to research each contact and opportunity when they need to be selling instead? How can they grab attention, bring value, and build trust that will make prospects want to listen?
Given the change in buyer behavior, salespeople must adapt; otherwise, they will lose deals and miss quotas.
To solve the problem, sellers must approach every customer touch with intelligence (data, insights, and connections) to help them forge a relationship with buyers. Intelligence helps sales professionals grab buyers’ attention and earn their ...
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