Chapter 6

Integration

Mergers, Acquisitions, and Business Alliances

Success breeds a disregard for the possibility of failure.

—Hyman P. Minsky

Inside M&A: general electric's water business fails to meet expectations

When Jeffrey Immelt, General Electric's CEO, assumed his position in September 2001, he identified water as one of five industries that would fuel future growth for the firm. Since 2001, GE has invested more than $4 billion in acquiring four companies to grow its water treatment business. In an unusual strategy for GE, the firm's intention was to build a business from scratch through acquisition to enter the $400 billion global water treatment business. In doing so, GE would be competing against a number of global competitors. GE ...

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