Media models, ‘the shelf’, and stylistic variation in East and West. Rethinking the influence of the media on language variation and change
1 Introduction
This paper discusses the influence of the broadcast media within a particular branch of sociolinguistics, variationist sociolinguistics (e.g. Labov 1972, 2001; Tagliamonte 2012). We present an overview of the debate that watching TV or listening to the radio have a long-term structural impact on spoken language. We note that the position taken is affected by the sociolinguistic context of the academic researchers. The dominant discussion of media influence on language variation and change tends to assume simultaneous, widespread shifts would be provoked (e.g. ...
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