On 6 February 2011, at the Cowboys Stadium in Arlington, Texas, the 45th Super Bowl saw the Pittsburgh Steelers take on the Green Bay Packers for the culmination of the 2010 season of the National Football League (NFL). Half of the entire population of the United States – 163 million people – saw some or all of this game.1
The Super Bowl is as much about consumerism and the big guns of global capitalism as it is about sport. A major league American football game lasts 60 minutes and the Super Bowl XLV was framed by 48 minutes of commercials.2 Slots were sold for $100,000 per second.3 Fifteen ...
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