Measuring the Success of Coaching: A Step-by-Step Guide for Measuring Impact and Calculating ROI

Preface

In many aspects, coaching is in. No longer is the word coach only associated with feverish pacing and arm waving on the sidelines of a football field. Coaches can be found almost anywhere and in any profession. On the job, there are an estimated 47,500 coaches worldwide who generate nearly $2 billion in revenue globally, and that number is growing rapidly (International Coach Federation, 2012). As the profession continues to grow, the issue of effectiveness and ROI is likely to become more important for coaches. In any setting, the job of a coach is to drive results and motivate the “team.” According to the International Coach Federation, studies show that after coach chemistry, the biggest driver of coach selection is coaching effectiveness, ...