3Good measurement

DOI: 10.4324/9781003457732-4

It was two Fridays in September that the sustainability team will never forget. The first must have been one of those afternoons when the drinks came out in celebration. After months of gathering data and filling out long questionnaires, the hard-working colleagues had struck gold – scoring a whopping 91 out of 100 on the prestigious Dow Jones Sustainability Index (DJSI). A triumphant press release was put out by the new industry leaders. The CEO hailed a great success for the entire team.

Just seven days later, on another Friday afternoon, a message arrived from Washington that must have caused absolute pandemonium. With just 30 minutes’ notice, the United States Environmental Protection Agency ...

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