CHAPTER 5
Outcome Measures
Outcome measures show the impact of a program on an organizational goal or need. Ideally, the impact is the isolated impact of learning using the Phillips definition of Level 4, as discussed in chapter 4, to show the difference made by training in achieving the organizational goal or meeting the organizational need. In this chapter we explore these quantitative measures in greater detail and suggest a qualitative approach that represents a middle ground between the Phillips and Kirkpatrick methodologies. We also consider the application rate as a leading indicator when isolated impact is not achievable for outcome measures and the special case of competencies.
The Importance of Outcome Measures
Outcome measures are ...
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