Acknowledgments

 

 

 

To begin with, I’d like to thank all the guest writers in this second edition who graciously lent their voices and their wisdom so that you can obtain a truly comprehensive marketing education by the end of the book. Some of these writers are supersuccessful LinkedIn users; others are highly regarded consultants in key fields necessary for professional success. All are wise and talented, and they have proven, real-world strategies to share within these pages that will certainly contribute to the achievement of your business goals.

Thanks go out to Clint Babcock, Kipp Bodnar, Eric Blumthal, Yvonne and Hank Charneskey, Kelly Diedring Harris, Judy Hojel, Chris Krimitsos, Nile Nickel, John Patrick, Lee Silverstein, and Joe ...

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