Chapter 3
Turbocharging
The Technologies Behind the Explosive Growth of Matchmakers
Evans was standing at the corner of the Rue de la Loi and Rue Royale in Brussels, late for his next meeting, in early June 2015. He had the address on his itinerary, somewhere in his e-mail inbox, but it was easier just to Google the firm’s address on his iPhone. It was only twenty minutes away by car according to the search results, but there were no taxis in sight. So he tapped on his Uber app and found a driver. Marc picked him up in about ten minutes and delivered him to his destination, nearly on time.
All of the services Evans used for this trip—Google search, the Apple iPhone, and Uber—are provided by multisided platforms.
Those matchmakers are ...
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