About the Authors
David S. Evans and Richard Schmalensee have done pioneering research into the new economics of multisided platforms and have contributed widely to the academic and business literature on the topic. They collaborated on a trilogy of major books concerning matchmakers and their impacts: Paying with Plastic: The Digital Revolution in Buying and Borrowing (2005); Invisible Engines: How Software Platforms Drive Innovation and Transform Industries (2006); and Catalyst Code: The Strategies Behind the World’s Most Dynamic Companies (2007). Their writing has been informed and enriched by many years of advising new and established matchmakers.
David is an economist, business adviser, and entrepreneur. He cofounded, and helps lead, ...
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