Book description
Harness the Power of Social Networking to Promote Innovation and Drive Growth
A treasure trove of strategic and tactical insights for the business leader
Provides relevant experience from a host of powerful case studies and compelling business scenarios
Secrets for avoiding costly mistakes that can cripple a social networking initiative
Millions of people use social networking sites, and companies are increasingly turning to social networking to build relationships with customers. But companies routinely miss the best opportunities to create value and promote innovation–by using social networking to build thriving communities of employees, partners, and customers.
Business leaders and strategists can drive immense value from social networking “inside the firewall.” Drawing on her unsurpassed experience deploying innovative social networking systems within IBM® and for customers, Maria Azua demonstrates how to establish social networking communities, and then leverage those communities to drive extraordinary levels of innovation. Azua offers specific techniques for promoting mass collaboration in the enterprise and strategies to monetize social networking to generate new business opportunities.
Whatever your industry, you’ll learn how to choose and implement the right social networking solutions for your unique challenges...how to avoid false starts and wasted time...and how to evaluate and make the most of today’s most promising social technologies–from wikis and blogs to knowledge clouds.
Table of contents
- Title Page
- Copyright Page
- Table of Contents
- Acknowledgments
- Contributors
- About the Authors
- Introduction
- Chapter 1. Dawn of the Social Age
- Chapter 2. Social Age Organizations
- Chapter 3. Wikis: Bringing the Crowds to You
- Chapter 4. Blogs: Your Personal News Outlet
- Chapter 5. Tagging and Social Clouds
- Chapter 6. Cloud Computing Paradigm
- Chapter 7. Social Media and Culture
- Chapter 8. On the Shoulders of Giants
- Chapter 9. Social Brain and the Ideation Process
- Chapter 10. Social Innovation
- Chapter 11. Social Economy
- Chapter 12. Mobile Society
- Endnotes
- Index
Product information
- Title: Mastering Unreal® Technology, Volume I
- Author(s):
- Release date: August 2009
- Publisher(s): IBM Press
- ISBN: None
You might also like
book
CompTIA® Security+™ Rapid Review (Exam SY0-301)
Assess your readiness for CompTIA Security+ Exam SY0-301—and quickly identify where you need to focus and …
book
Mastering Unreal® Technology: Advanced Level Design Concepts with Unreal® Engine 3, Volume II
is your start-to-finish guide to state-of-the-art Unreal Tournament 3 modding and level design. Here’s everything you …
book
Enterprise Web 2.0 Fundamentals
An introduction to next-generation web technologies This is a comprehensive, candid introduction to Web 2.0 for …
book
Beginning iOS 3D Unreal Games Development
The Unreal UDK features Epic's award-winning Unreal Engine 3, used to create bestselling games such as …