Contents

Preface
Acknowledgments
Part I The Hype Cycle
One Hype Cycle Winners and Losers
Two Behind the Hype Cycle
Three Hype Cycle Traps and Challenges
Four Hype Cycle Opportunities and Lessons
Part II The STREET Process
Five What It Takes to Master the Hype Cycle
Six Scope: Establishing the Context for Innovation
Seven Track: Collecting the Innovation Candidates
Eight Rank: Prioritizing the Candidates
Nine Evaluate: Understanding Rewards and Risks
Ten Evangelize and Transfer: Making It Happen
Eleven Future Cycles
Notes
About the Authors

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