Mastering the Art of Sales Engineering

1

Types of Organizations That Employ Sales Engineers

In 1996, I joined an amazing high-technology company called Network General. We were a heady successful vendor based out of Silicon Valley that offered a leading protocol analyzer called the Network General Sniffer. It was a technically cool product and had a great reputation in the industry. For those familiar with Wireshark today, this was the original predecessor to that tool. In the mid-1990s, the Sniffer was truly a leading-edge troubleshooting tool that gave network engineers ground truth to what was truly going across the wire in their environment. Back then, the ability to do network troubleshooting was a well-sought-out skill, and those who were geeky enough to be able to look at ...