Mastering Salesforce Experience Cloud

Preface

Empowering your target audience to easily interact with you and your product offerings is a critical aspect of business in the modern era – your users now expect easy, professional digital experiences when they engage with organizations. However, setting up engagement applications from scratch is challenging, and getting user behavior to connect with your organization’s data is even harder.

Enter Salesforce Experience Cloud sites – website portals built off the Salesforce data model that cleanly connect your user data to your user experience. Mastering Salesforce Experience Cloud focuses on the human-centric nature of this product, beginning with a comprehensive guide on designing for your organization’s desired users and ensuring that ...