Mastering Salesforce Experience Cloud

Part 1:Curating a Digital Experience Strategy

When building a digital experience strategy, there are several key components. First, you need to identify who you need to engage internally, and what type(s) of customers you are trying to attract. Then, you need to turn that information into what parts of the Salesforce technology stack you will need to leverage.

Keeping that in mind, we have curated this part to have the following chapters:

• Chapter 1, Defining Your Digital Experience Strategy
• Chapter 2, Translating Your Audience and Interactions into Meaningful Technology Features
• Chapter 3, Technology Component Identification: Which Parts of Experience Cloud Do I need?