6 IDENTIFYING AND PRIORITISING OPPORTUNITIES WITH INNOVATION WORKSHOPS
Software innovation, like almost every other kind of innovation, requires the ability to collaborate and share ideas with other people, and to sit down and talk with customers and get their feedback and understand their needs.
Bill Gates1
Innovation workshops provide a way for leaders to focus on innovation opportunity identification, categorisation, prioritisation and then the development of high-level business cases and implementation roadmaps for the most promising opportunities identified. In this chapter, we’ll explore the importance of both event-based and ongoing ideation – something we term ‘multi-modal ideation’ – and share the details of the five-step Innovation ...
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