Master Your Mind

2 Understanding and Harnessing Your Subconscious Brain

The Mind is like an iceberg – it floats with only one seventh of its bulk above the water.”

—Sigmund Freud, founder of psychoanalysis

One of our favorite things that we see happening for our clients is that they do things like double their business while also taking three-day (or even four-day) weekends nearly every week. This cannot be done by simply “working harder” or being “more intense”. No, in order to achieve these ninja-like levels of efficiency and speed, the best way to is to make a quantum leap. You literally have to find a whole new gear in your engine – one that we all have, but most of us are not aware of.

This gear is called your subconscious brain.

Likely you’ve heard this term before, but it’s also likely you’re not fully aware of how your subconscious works, or how gigantically powerful it is when it comes to making results happen. Think about the word itself: “subconscious” literally means “below consciousness,” so everything that it does, it does without you even being aware of it. When you’re letting your subconscious do its job, the hallmark is that good things happen and it feels like you did nothing. Sales get made, deals get done, and awards get won, but the experience is one of complete effortlessness. Here’s why this is, along with how to harness the power of an elephant.

You see, the conscious part of your brain and the subconscious (or unconscious or nonconscious or whichever term you prefer) ...