Notes

Chapter 1 Your Investor Identity: And Why You Need One

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Chapter 2 Investor Identity Fundamentals: Frames, Motivations and Goals

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Chapter 3 Your Investor Personality: Your Character and Style

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Chapter 4 Your Investor Emotions: The Hidden Drivers of Behavior

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Chapter 5 Your Investor Values: What's Most Important to You?

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Chapter 6 Your Investor Blind Spots: Identifying (and Avoiding) Mental Traps

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Chapter 7 Your Investor Stress: Smoothing Out the Ups and Downs

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Chapter 8 Being Your Best Self

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[1] Beyond Behavior: Why Boomers Underfund Retirement, Guardian Life Insurance Company, 2004.

[2] Weber, E.U., A-R.E. Blais, and N.E. Betz. 2002. "A Domain-Specific Risk-Attitude Scale: Measuring Risk Perceptions and Risk Behaviors." Journal of Behavioral Decision Making, 15: 263–290.

[3] Dalbar Quantitative Analysis of Investor Behavior (QAIB), Dalbar Inc., 2009.

[4] Bonner, W. 2007. "Goldman Sachs fund loses 30%, Wall Street math fails to predict future." The Daily Reckoning, August 16. www.dailyreckoning.com.au/wall-street-math/2007/08/16/

[5] Dowd, K., J. Cotter, C. Humphrey, & M. Woods. 2008. "How unlucky is 25-sigma?" Nottingham University Business School, Nottingham, ...

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