CHAPTER 4
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2. Sengupto Subrato, 2005, Brand Positioning: Strategies for Competitive Advantage, New Delhi: Tata McGraw-Hill Education.
3. Mishra Arunima, 2010, ‘Watch Out for Ghari Express’, Business Standard, 01 November. http://www.business-standard.com/article/management/watch-out-for-ghari-express-110110100048_1.html, accessed on 08 April 2013.
4. Ranganathan CK, Dialogue: Interview with CK Ranganathan, By Abitha. G. Exchange 4media.com. http://www.exchange4media.com/Dialogue/InterView.aspx?ID=111 ...
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