Marketing Your Value

 

Introduction: Think Differently

During 2004 to 2014 the world witnessed the emergence of cloud computing, robotics, 4G wireless connectivity, crowdsourcing, social media, tablets, wearable technology, and Internet-enabled smartphones. In a world where three billion are connected via the Internet and seven billion people have mobile-cellular subscriptions,⁹ we have gone from the “connected to hyperconnected”¹⁰ in a very brief period of time. Perhaps nowhere is this shift from a connected to a hyperconnected global economy more profound than with the digital revolution and social media. Advancements in technology, the emergence of new social media platforms, and the subsequent adaptation by billions around the world continue have completely disrupted ...