Book description
Marketing to Win: Designs and Campaigns to Achieve Market Dominance focuses on what it takes to practice real-time marketing and manage unpredictable events .This book, explains assessing battle scenes, developing action plans, building and deployi
Table of contents
- Cover
- Title Page
- Contents
- Dedication
- Preface
- 1. Found Fit for ITC
- 2. Induction in Madras
- 3. Tackling Distribution Backspins in Calcutta
- 4. Reviving Red Lamp in the North
- 5. Building Your Competitive Resources
- 6. Live or Die
- 7. Make the Sun Shine for Hay
- 8. Power Broom Sweeps Clean
- 9. Unlocking Product Development
- 10. Stopping Enemy Fire
- 11. Saving the Titanic
- 12. New Job as A Marketing Manager
- 13. The Top of the Marketing Hill
- 14. Crashing the Top Echelon
- 15. The Goose that Never Laid Golden Eggs
- 16. Adventures in Media
- 17. Unlocking Latent Energy
- 18. Helping Decision-Makers in the India Today Group
- 19. Run with the Times: Once Again
- 20. Stymied at the Indian Express
- Bibliography
- Acknowledgement
- Copyright
Product information
- Title: Marketing to Win
- Author(s):
- Release date: May 2007
- Publisher(s): Pearson India
- ISBN: 9788131772263
You might also like
book
Disruptive Marketing
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved …
book
Relationship Marketing
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from …
book
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
Killing your current marketing structure may be the only way to save it! Two of the …
book
The Complete Idiot's Guide to Target Marketing
Twenty-first century tools and tactics to get the word out. You want to get the word …
