NOTES

Chapter 1

[1]

[2]

[3]

[4]

[5]

[6]

[7]

[8]

[9]

[10]

Chapter 2

[11]

[12]

[13]

Chapter 3

[14]

[15]

Chapter 4

[16]

[17]

[18]

[19]

[20]

[21]

[22]

[23]

[24]

[25]

Chapter 5

[26]

Chapter 6

[27]

[28]

[29]

[30]

[31]

Chapter 7

[32]

[33]

[34]

[35]

[36]

Chapter 8

[37]

[38]

[39]

Chapter 9

[40]

[41]

[42]

[43]

Chapter 10

[44]

[45]

Chapter 11

[46]

[47]

[48]

[49]

[50]

Chapter 12

[51]

[52]

[53]

[54]

[55]

[56]

[57]

[58]

[59]

[60]

Chapter 13

[61]

[62]

[63]

[64]

[65]

[66]

[67]

[68]

[69]

[70]

[71]

[72]

[73]

Chapter 14

[74]

[75]

[76]

[77]

Chapter 15

[78]

[79]

[80]

[81]

[82]

Chapter 16

[83]

[84]

[85]

[86]

[87]

[88]

[89]

[90]

Chapter 17

[91]

[92]

[93]

[94]

[95]

[1] "Lenovo's Web Marketer: Twittering's Not for Twits," Brandweek.com, May 11, 2008, www.brandweek.com.

[2] See http://www.ning.com/?view=search&term=IBM.

[3] See http://h18004.www1.hp.com/products/blades/components/bladeconnect.html?jumpid=reg_R1002_USEN and http://forums12.itrc.hp.com/service/forums/home.do?admit=109447627+1213110531389+28353475.

[4] See http://www.kayakmind.com/.

[5] Steve Lohr, "Is Windows Near End of Its Run?" New York Times, October 14, 2006, p. C3.

[6] Michael Bush, "Linking Web Buzz to Mini Sales," Advertising Age, May 19, 2008, p. 4.

[7] Kevin J. Delaney, Emily Steel, and Vauhini Vara, "Social Sites Don't Deliver Big Ad Gains," Wall Street Journal, February 5, 2008, p. B1.

[8] Bruce D. Temkin and Ross Popoff-Walker, "Young Gen Yers: Fun-loving, Social, and Wired," Forrester Market Research, January 3, 2008.

[9] David Kesmodel and John R. Wilke, "Whole Foods Is Hot, Wild Oats a Dud—So Said 'Rahodeb,'" Wall Street Journal, July 12, 2007, ...

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