Book description
Market effectively to the millennial mindsetMillennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.
Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind.
- Identify key millennial characteristics and behaviors
- Grasp and adapt to millennial economic realities
- Reach your target audience with integrated strategies
- Build deep, lasting connections with millennials
Get ready to crack the code —millennials are a mystery no more!
Table of contents
-
- Cover
- Introduction
- Part 1: Getting Started with Marketing to Millennials
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Part 2: Creating Your Millennial Marketing Strategy
- Chapter 4: Using Data to Build a Strategy
- Chapter 5: Connecting with Millennials on Traditional Media
- Chapter 6: Engaging with Millennials on New Media
- Chapter 7: Communicating with Millennials Using Twitter and Video
- Chapter 8: Using Native Mobile Social Media
- Chapter 9: Creating a Multichannel Media Strategy
- Chapter 10: Creating a Mobile Strategy Tailored to Millennials
- Chapter 11: Conducting a Millennial Marketing Strategy Audit
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Part 3: Analyzing Millennial-Specific Engagement Opportunities
- Chapter 12: Utilizing the Share Economy
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Chapter 13: Leveraging the Desire for Experience
- Creating a Brand Experience Strategy
- Identifying Touchpoints for Your Audience
- Checking Off Elements for Each Touchpoint
- Developing a Customer Relationship
- Segmenting Your Content
- Integrating the Experience for an Omni-Channel Strategy
- Tracking the Brand Experience Across Different Media
- Running Brand Experience Campaigns
- Chapter 14: Mastering the Market of Demand
- Chapter 15: Adjusting Strategies for Millennial Consumption Habits
- Chapter 16: Cause Marketing with Millennials in Mind
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Part 4: The Part of Tens
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Chapter 17: Ten Successful Marketing Campaigns That Won Over Millennials
- Domino’s Tackles Snapchat
- Nike’s Experiences on Instagram
- Chipotle and Digital New Media
- TOMS Focuses on a Cause
- Dollar Shave Club Picks Price and Viral Videos
- Uber Develops Millennial-Friendly Campaigns
- Coca-Cola Plays the Name Game
- Adblock Plus Identifies a Need
- Hendricks Makes Gin Cool
- Best Western Caters to One Group
- Chapter 18: Ten Mistakes Marketers Make When Marketing to Millennials
- Chapter 19: Ten Quick Tips to Keep Top of Mind
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Chapter 17: Ten Successful Marketing Campaigns That Won Over Millennials
- About the Author
- Advertisement Page
- Connect with Dummies
- End User License Agreement
Product information
- Title: Marketing to Millennials For Dummies
- Author(s):
- Release date: May 2017
- Publisher(s): For Dummies
- ISBN: 9781119369042
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